At re:publica 2018, Martina Skender will share some of the experiences she and her team had as they collaborated to create ventures. She will describe the opportunities and challenges they encountered on the journey to design the best possible experience for the end-user. Following this short presentation, Martina will divide you into small groups and guide you through The LAB Game. This group activity creates an opportunity for exchange and debate on practical aspects of the work process in the start-up industry. Come share the complexity and joy of venture creation! Register at our booth in advance and come play with us!